Chipotle Rewards CRM — Paul Galbraith

CHIPOTLE REWARDS CRM

We turned Chipotle Rewards in a national phenomenon, growing their members from 8M to 28M+ in just one year.
How? By making things radically personal with work that’s insightful, creative, and data-driven.

RECOGNTION:
Loyalty 360 Award (Gold): Customer Loyalty Innovation & Transformation

Case Study Video

Using our data, we united and delighted fans with a look at how each state does Chipotle. Welcome to Chipotnation.

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No two burritos are the same - and neither are our emails. From gamification and offers to partnerships and badges, we like to keep things fresh.

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When fans eat our cilantro, avocados, or peppers, we send them a thank-you email from the very farmer who grows it.